A Trip To the Dark Side?
As you may know, we just went live with our Prison Suit Trump Action Figure this week. He's turned out to be a pretty big hit but honestly we had no idea how he'd be received when we first announced him.
We're a bit out of our comfort zone here. Our stated mission has always been to turn our real life heroes into action figures and we weren't sure how people would feel about us dabbling in the dark side. But the numbers don't lie – clearly a bunch of you wanted to add a baddie to your collection.
It's not a huge surprise though. Everyone knows that it's the villains that sell movie tickets. And Darth Vader is far and away Star Wars' best selling character. (We're pretty sure kids don't even know who Luke is anymore!) So there's clearly a precedent here. Like it or not, bad guys are fun.
So we should make more of them, right? Well not so fast.
On the other side, we've also gotten plenty of feedback along the lines of "I already see enough of him" and "I'm so disappointed you did this". It was clear that some of our biggest fans felt pretty strongly that this was not the way to go.
Our house is divided. What's a brand to do?
We did what we often do in these moments - we asked you for advice. First we sent out a survey just asking whether or not we should make more bad guys. Then we followed up by asking the people from each camp to suggest which heroes or villains they'd most like to see immortalized in plastic.*
The results were truly fascinating! We could tell you about them but we thought it would be more fun to show you instead. So we laid out this handy infographic. Have a look!
What do you make of it? And if you were us, what would you do? Let us know in the comments.
* Psssst... you can still add suggestions to that surveys if you want. Here's the Good Guys Survey. And here's the one for Bad Guys Survey.
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65 comments
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I think you should make villain dolls highlighting why they are bad. That is why trump in a jump suit was perfect. I think it would have been amazing if your company did one of Trump flushing classified documents down the toilet. Sometimes satire is the best way to highlight and remind people why these people are dangerous for our country and the world.
Thi on
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Please don’t do Jack Smith before the trials are over. I love Jack and he will make a bad ass figure especially in purple …. But look what happened with Mueller! You made him a hero and he let Barr walk all over his report.
Mark on
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No more baddies for me. I don't want to memorialize ANY of them! For the good guys, I want Jack Smith (I have Mueller, now we need Jack), Jimmy Carter, Michelle Obama, Dolly Parton, Pete B, Rachel Maddow (she's my hero), KBJ, and Jane Goodall.
Erica on
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No more baddies for me. I don't want to memorialize ANY of them! For the good guys, I want Jack Smith (I have Mueller, now we need Jack), Jimmy Carter, Michelle Obama, Dolly Parton, Pete B, Rachel Maddow (she's my hero), KBJ, and Jane Goodall.
Erica on
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When Norman Lear created “All in the Family,” people on the Left thought it was a hilarious take down of bigots; but people who actually were bigots adopted Archie Bunker as their hero.
My concern about creating an action figure of people like MTG or Matt Gaetz is their followers will celebrate the honor and it will go to their heads. We’d be spoofing them, but they’d still have an action figure to boost their egos.
It could increase your sales I guess, but…
Please don’t.DeeDee on
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Personally, I am dismayed that we emphasize the "baddies". 😒
IRL they are f=*%ing up the world. I feel we need a positive direction to move in. I am no "Pollyanna" but I want to aspire to do better.Kathleen on