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A Trip To the Dark Side?

A Trip To the Dark Side?

As you may know, we just went live with our Prison Suit Trump Action Figure this week. He's turned out to be a pretty big hit but honestly we had no idea how he'd be received when we first announced him.

We're a bit out of our comfort zone here. Our stated mission has always been to turn our real life heroes into action figures and we weren't sure how people would feel about us dabbling in the dark side. But the numbers don't lie – clearly a bunch of you wanted to add a baddie to your collection.

It's not a huge surprise though. Everyone knows that it's the villains that sell movie tickets. And Darth Vader is far and away Star Wars' best selling character. (We're pretty sure kids don't even know who Luke is anymore!) So there's clearly a precedent here. Like it or not, bad guys are fun. 

So we should make more of them, right? Well not so fast. 

On the other side, we've also gotten plenty of feedback along the lines of "I already see enough of him" and "I'm so disappointed you did this". It was clear that some of our biggest fans felt pretty strongly that this was not the way to go.

Our house is divided. What's a brand to do? 

We did what we often do in these moments - we asked you for advice First we sent out a survey just asking whether or not we should make more bad guys. Then we followed up by asking the people from each camp to suggest which heroes or villains they'd most like to see immortalized in plastic.*

The results were truly fascinating! We could tell you about them but we thought it would be more fun to show you instead. So we laid out this handy infographic. Have a look!

What do you make of it? And if you were us, what would you do? Let us know in the comments.

 

* Psssst... you can still add suggestions to that surveys if you want. Here's the Good Guys Survey. And here's the one for Bad Guys Survey.

65 comments

  • As long as MAGA is in control I vote for villains. I hadn’t thought about it before, but I would buy a villainous Clarence Thomas, Greene, Jordan and that idiot from Colorado. Of course, they would have to be shown at their villainous best. Jordan with his sleeves rolled up and screaming at people. Thomas with bribes spilling out of his pockets, Greene with her mouth wide open screaming at people. Matt Gaez leering. When the world returns to normalcy you can go back to making heroes. At this point there are more villains than heroes.

    Della on

  • Please please please do Jimmy Carter. He is far and away the best of the bunch and won’t be with us much longer. Please please please Jimmy Carter!!!

    Cynthia on

  • I thought I was pro villain but reading the comments, I feel that it is now a bad idea although some of them were great. Positivity is the better direction. That being said, it is better to wait to get the accomplishments completed or have a massive effect on the world. Too much going on in the world right now to be focusing on "toys". I do love my figures though!

    fiona on

  • There will always be good and evil humanity has two sides, and those are the two sides that humanity has. We celebrate those who have contributed positively to the growth of mankind. We don’t forget those who’ve negatively impacted the growth of mankind we just don’t celebrate them. However, both good and evil will always be remembered one is progressive the other is nonproductive. I’m for teaching truth on both. And the action figures are another piece of history to enjoy and collect.

    Rhada on

  • What a sorry group of heroes. The villains will sell much better. SMH

    Doug on

  • Also Jimmy Carter has helped eradicate a disease. Let’s honor him every way we can.

    Mark on

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